Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, it remains available in the Philippines and Indonesia. Its flavor is the result of taste-testing over 100 flavors over a 9-month period. The flavor of Pepsi Blue was described by Pepsi only as “berry” and described by drinkers as like blueberries or raspberries, or similar to cotton candy with a berry-like after taste and much more sugary and syrupy than regular cola.